I am a traditional Graphic Designer based in London. I've been working in and around advertising for 10 years. I don't favour any medium, working in print and digital has become quite natural over the last few years.
My creative approach... Craft is king. I believe in beauty, grids and perfect composition, in the extra hours to make it just right, in never being good enough. I strive to create things that are beautiful not just to the eyes but to the mind too.